Is this a cult thing?

XS brand energy drinks are one of the fastest growing brands in N.America – and yet they are on no store shelves, no advertising, and little or general public awareness.

XS Energy brand grew to sales of over 5 million cases by 2006, and then another million increase over that for 2007

XS Detailed Product info FAQ here

XS Energy states they were the first to make an energy drink in a specific flavor and the first to use the ‘Sugar Free’ label.

It was never intended nor marketed to be a diet drink. The first energy tea was also introduced by XS Energy and now there are two in their line up. Both are non carbonated and contain green tea.

The company’s focal point is to bring flavors that consumers love without the carbs and sugar. They are available in a variety of flavors, including three that are caffeine-free.

The drinks contain between zero and two grams of carbohydrates, and hold between eight and sixteen calories chiefly from the amino acids taurine and glutamine. They are sweetened with Acesulfame potassium (Ace K) and less than one half gram of sucralose instead of sugar. They also contain a variety of adaptogenic herbs (except the caffeine-free), including Eleutherococcus senticosus, Panax ginseng, Panax quinquefolium, Schisandra, Astragalus, Echinacea purpurea, and Reishi, and are high in B vitamins.

XS Energy Drink is manufactured by California-based company Logic Nutrition, but the product is exclusively distributed and sold by Quixtar, a netwrok marketing company.Thus no advertisng or store prescence is used.

XS emphasizes that it has “0 Carbs, 0 Sugar and only 8 Calories” and offers more flavors than most other brands, including three that are also available in caffeine-free versions. The drink contains no carbohydrate, and claims only eight calories with B vitamins and a variety of adaptogenic herbs (natural herb products that increase the body’s resistance to stresses such as trauma, anxiety and bodily fatigue and that help the body maintain optimal homeostasis). The XSGear website includes recipes for mixed drinks and smoothies made with XS Energy drinks, as well as apparel, accessories and other promotional gear (e.g. glowing shot glasses, mini coolers, stickers, pens) for OTC marketing campaigns.

XS info FAQ here

• Claim: More flavors than other energy drinks, including first-ever rootbeer flavored energy drink
• Sizes: 8.4 fl oz/250mL can
• Variations: Cola Blast, Rootbeer Blast, Rootbeer Blast-Caffeine Free, Cranberry-Grape Blast, Cranberry-Grape Blast-Caffeine Free, Citrus Blast, Tropical Blast, Tropical Blast-Caffeine Free, Cherry Blast, Electric Lemon Blast, Tea-Berry Blast
• Producer: Logic Nutrition
• Purchase : On line store – click here
• https://e-cam.wwdb.biz

source http://www.energysip.com/dr_xs.html

http://en.wikipedia.org/wiki/XS_Energy_Drink